Joseph Campbell, mythologist, writer and lecturer
“If you’re going to have a story, have a big story, or none at all.”
J.K. Rowling, novelist, screenwriter and film producer
“There’s always room for a story that can transport people to another place.”
Anders Hallberg, Storyteller och Art Director
“Hej hej!!!”
Howard Gardner, professor Harvard University
“Stories constitute the single most powerful weapon in a leader’s arsenal.”
Laura Holloway, The Storyteller Agency
“If all you’re doing is marketing, you’re doing it wrong. People can’t help but want to be a part of your story, and that’s how marketing can happen the natural way.”
Robert McKee, Creative Writing Instructor
“Storytelling is the most powerful way to put ideas into the world.”
Peter Guber, CEO of Mandalay Entertainment
“Purposeful storytelling isn’t show business, it’s good business.”